Lima - When Fenix launched a new line of flashlights in Peru, their brief to Quorum Saatchi & Saatchi was to create a print ad for 100% Security magazine. But instead the agency took over the entire magazine, transforming
it into a personal flashlight using one LED and two batteries that make contact when the magazine
Results: For the cost of a double page ad, the campaign put a personal flashlight in the hands of every reader. And in an era where a flashlight is accessible in a smartphone, it managed to increase sales of the new line.