T-Mobile and Saatchi & Saatchi 'Welcome Home' Heathrow Travellers

London - Today sees the latest chapter of T-Mobile's ‘Life's for Sharing' campaign, created by Saatchi & Saatchi, unfolding live at London's Heathrow Airport Terminal 5.

With up to 35,000 people expected to pass through T5 arrivals today, many unsuspecting passengers are being greeted by a crowd of 300 people (including T-Mobile staff and customers) who are spontaneously bursting into synchronised song, giving the weary travellers a welcome home they will never forget.

The uniquely talented ensemble consists not only of ‘traditional' singers, but of a ‘vocal orchestra' - vocalists using their voices to recreate the sound of instruments including guitars, violins, cello, flutes and drums.

The arriving passengers will be greeted personally by members of the eclectic crowd, performing songs taken from a tracklist compiled specifically for welcoming travellers back home.

The tracklist, which is being performed by singers in acapella and accompanied by the ‘vocal orchestra', includes ‘At Last' by Etta James, ‘Comin' Home Baby' by Mel Torme, ‘Return of the Mack' by Mark Morrison, ‘I am the Passenger' by Iggy Pop and ‘I Knew You Were Waiting (for me)' by George Michael & Aretha Franklin.

The ‘Welcome Back' spectacular for T-Mobile is being filmed by 18 different hidden cameras, in order to capture the real reactions of people witnessing the event.

Saatchi & Saatchi will then go through editing and broadcast in less than 48 hours to launch on Friday night.

In keeping with previous Life's for Sharing campaigns, the ‘T-Mobile Welcome Back' will launch with a 3 minute spot this Friday. However, in a media twist, the film will be broadcast in the first ad break of all programming between 10pm and 10.30pm, on over 80 digital and terrestrial channels. It will also launch simultaneously on the major social networks YouTube, Facebook and Twitter, making this three minute event virtually unmissable.

With hero spots on Channel 4 and E4 at 10.15pm, the launch is expected to reach more than 2m households and over 9m viewers on TV alone.


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…