Buenos Aires - "Stories are better Panoramic" is the claim of Sony Cyber-shot's new campaign showcasing Albert Einstein and Marilyn Monroe.
With the new Sweep Panorama feature, Sony Cyber-shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilyn's sexy smile.
"First we won Sony PlayStation and now Sony Cyber-Shot. We are very happy to continue to grow with Sony. It is a technology company from which we can learn many things. It is a perfect exchange. We give the best advertising. And they give us the technological know-how to be updated." Maxi Itzkoff, Executive Creative Director, Del Campo Saatchi & Saatchi.
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director : Diego Medvedocky / Ignacio Ferioli
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account team: Joseph Baide / Ana Bogni / Reinier Suárez
Production Company: Garlic
Director: Marcelo Burgos
Executive producer: Alvaro Gorospe / Irene Nuñez Palma
Postproduction Company: Serena
Sound designer: Sonomedia.
Soundtrack: Swing Musica.
Advertiser's supervisor: Kim Allard / Takashi Ashida