Sao Paulo - With carnival season in Brazil coming up in 2 weeks, F/Nazca Saatchi & Saatchi has created a Skol Boot Camp, where an army of partygoers undergo training to prepare them for the festivities. To a funked up soundtrack of Wagner's "Ride of the Valkyries", the ‘soldiers' practice their dance moves and kissing techniques, and detonate confetti hand grenades.
Created by F/Nazca Saatchi & Saatchi, the film "Training" shows the discipline of an army of partygoers determined to enjoy every second of the best carnivals in Brazil. Watch the spot here.
As well as the great parties and contagious rhythms, carnival is a time of the year when every partygoer has to battle through the heaving streets. Their Mission: to have fun. And that is the ethos of "Operation Skol Folia" or "Operation Skol Partying".
"Training" invites people to enlist in the promotion that this year will elect five "General Officers", the true rulers of Brazilian carnival. The partygoers can enlist at www.skol.com.br/folia and invite other Facebook soldiers to like their headquarters and accumulate points. The groups of winners will be sent on a trip with their friends to the 5 most famous destinations in the country: Fortaleza, Recife/Olinda, Ouro Preto, Florianópolis and São Luis do Paraitinga.
According to Eduardo Lima, F/Nazca's Saatchi & Saatchi Creative Director, "the fact that Skol beer always opt for unprecedented ways of communicating its brand, is what has turned them into leaders of Brazilian market, in sales and perception.
The carnival mission will last for 5 days, from 9-13 February. Let the best soldier win!
AGENCY: F/Nazca Saatchi & Saatchi
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATION: Rodrigo Visconti | Pedro Pinhal
HEAD OF ART: João Linneu
RTVC: Victor Alloza
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Danielle Cabral | Marina Caetano
MEDIA: Lica Bueno | Rafaela Queiroz | Cristina Omura
PLANNER: José Porto | Guilherme Pasculli | Rafael Paes
PRODUCTION COMPANY: Prodigo Films
DIRECTION: André Godoi
ACCOUNT SUPERVISOR PRODUCTION COMPANY: Renata Corrêa | Chico Pedreira
EXECUTIVE PRODUCER: Francesco Civita
PHOTOGRAPHY: Pedro Cardillo
EDITOR: Marcelo Junqueira
FINISHER: Georges Sakamoto
SOUND PRODUCER: Tesis
PRODUCER: Silvio Piesco | Marcos Vaz
VOICE-OVER: Odayr Baptista
PROJECT MANAGER: Aline Veríssimo | Vivian Mo
CONTENT MANAGER: Gustavo Mayrink
TECHNOLOGY: Paulo Pacheco | Jefferson Russo
WEB PRODUCER: Hive
MOTION: Estevao Puggina
USER EXPERIENCE: Ricardo Grego
ILLUSTRATOR: André Maciel | Estudiorama
ART BUYER: Juliana Gardim
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira | Robson de Vitto
CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Maria Fernanda Albuquerque