Skol Beer Boot Camp Prepares Partygoers for Brazilian Carnival Season

Sao Paulo - With carnival season in Brazil coming up in 2 weeks, F/Nazca Saatchi & Saatchi has created a Skol Boot Camp, where an army of partygoers undergo training to prepare them for the festivities.  To a funked up soundtrack of Wagner's "Ride of the Valkyries", the ‘soldiers' practice their dance moves and kissing techniques, and detonate confetti hand grenades.

Created by F/Nazca Saatchi & Saatchi, the film "Training" shows the discipline of an army of partygoers determined to enjoy every second of the best carnivals in Brazil.  Watch the spot here.

As well as the great parties and contagious rhythms, carnival is a time of the year when every partygoer has to battle through the heaving streets.  Their Mission: to have fun.  And that is the ethos of "Operation Skol Folia" or "Operation Skol Partying".

"Training" invites people to enlist in the promotion that this year will elect five "General Officers", the true rulers of Brazilian carnival.  The partygoers can enlist at and invite other Facebook soldiers to like their headquarters and accumulate points.  The groups of winners will be sent on a trip with their friends to the 5 most famous destinations in the country: Fortaleza, Recife/Olinda, Ouro Preto, Florianópolis and São Luis do Paraitinga.

According to Eduardo Lima, F/Nazca's Saatchi & Saatchi Creative Director, "the fact that Skol beer always opt for unprecedented ways of communicating its brand, is what has turned them into leaders of Brazilian market, in sales and perception.

The carnival mission will last for 5 days, from 9-13 February.  Let the best soldier win!


 F/Nazca Saatchi & Saatchi
: "Treino"

 Fabio Fernandes | Eduardo Lima
 Rodrigo Visconti | Pedro Pinhal
HEAD OF ART: João Linneu
RTVC: Victor Alloza
 Marcello Penna | Carmen Rodriguez | Danielle Cabral | Marina Caetano
MEDIA: Lica Bueno | Rafaela Queiroz | Cristina Omura
 José Porto | Guilherme Pasculli | Rafael Paes

: Prodigo Films
: André Godoi
 Renata Corrêa | Chico Pedreira
Francesco Civita
PHOTOGRAPHY: Pedro Cardillo
EDITOR: Marcelo Junqueira
FINISHER: Georges Sakamoto

Silvio Piesco | Marcos Vaz
VOICE-OVER: Odayr Baptista

 Aline Veríssimo | Vivian Mo
 Gustavo Mayrink
Paulo Pacheco | Jefferson Russo
 Estevao Puggina
 Ricardo Grego
ILLUSTRATOR: André Maciel | Estudiorama
ART BUYER: Juliana Gardim
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira | Robson de Vitto

Jorge Mastroizzi | Pedro Earp | Maria Fernanda Albuquerque


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