Saatchi & Saatchi Sends Grannies Out on the Streets for Diakonie

Frankfurt - For an extraordinary ‘Help the Oma’ recruiting campaign for charitable body Diakonie, Saatchi & Saatchi sent three old ladies out on to Frankfurt's streets. These very special "Promotion Girls" are granny Maria*, 82 years, granny Charlotte* aged 86 and granny Klara*, who is 89 years old.

This initiative tested how helpful Frankfurt's citizens are and raised awareness for voluntary work done by Frankfurt's Diakonie.  A special website (www.help-the-oma.de) was also set up to introduce the grannies, as well as salute the people who helped them, and further explain the campaign.

"We are recruiting in places where older people often need help: in everyday life. People who offer a hand here are perfectly suitable for voluntary work at the Diakonie," Burkhart von Scheven, Chief Creative Officer Saatchi & Saatchi Germany, explains the idea behind the campaign. "The 'help for the Oma' depicts only a small part of the Diakonie's work, but it illustrates what all volunteers have in common: the love for people and their desire to help others."

The Diakonie-grannies walked through the centre of Frankfurt, just as in their everyday lives, and got into situations in which they needed help because of their age: crossing a street, carrying a shopping bag or using a ticket machine. If people helped the grannies, they were thanked with a flyer that said "We are looking for people just like you!" and which referred them to the website www.help-the-oma.de

On the website, there is not only detailed information on voluntary work at the Diakonie, but also more about the protagonists and their stories, as well as photos and video footage of the campaign.

The head of the Diakonie Frankfurt, pastor Dr. Michael Frase, points out that voluntary work is priceless and an integral part of some the institutions' work. "The Diakonie Frankfurt offers voluntary workers of all age groups interesting possibilities. In some fields, with the work comes education and qualification that widens one's horizon, and strengthens and develops personal abilities. Voluntary commitment at the Diakonie Frankfurt gives people the chance to experience encounters and to get in touch with people, whom they wouldn't have met otherwise."

At the "Diakonisches Werk für Frankfurt am Main" more than 300 regular staff, as well as 400 volunteers work for more than 50 institutions. Voluntary work is an indispensable addition to the full-time work and has a long tradition at the Diakonie. As part of the "Evangelical Regional Association" the Diakonie provides versatile social work and also offers counselling.

Saatchi & Saatchi Germany has worked for the Diakonie Frankfurt since 2007. This commitment is part of the strategic focus of the Lovemarks Company. As a part of this cooperation, different projects have already been realized. Among others the TV-Spot "Santa" was produced for the "Centre for homeless" (Christmas 2008), as well as the film project "Woman in the mirror" (Fall 2009) and the provocative campaign "Do you see me now?", which got a Social EFFIE Shortlist nomination and several creative awards.


*Granny Maria, played by Susanne Staussberg, was climbing three thousand meter peaks but today she has problems getting up a small embankment

*Granny Charlotte, played by Hildergard Schuster, was a passionate piano player but has problems opening a marmalade jar today.

*Granny Klara, played by Elisabeth Pieper, was a dancer at the Metropolitan opera and has problems keeping up with the speed and hecticness of modern life 


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…