Tokyo - Saatchi & Saatchi Fallon Tokyo announced today it would partner with Digital Jungle, a social influence digital marketing agency to provide clients with social media analytics technologies and social marketing services. Digital Jungle already has an existing relationship with Saatchi & Saatchi in China.
Phillip Rubel, Saatchi & Saatchi Fallon Tokyo's CEO stated, "Penetration of social media is proliferating within all aspects of people's lives in Japan. Prior to March 2011, social media activity was inherently a local Japanese one. But since last March, we've seen a huge spike in people adopting a more internationalized approach, particularly in their usage of Twitter and Facebook. The challenge for marketers is how to participate in the conversations going on, recognize the opportunities and then how to measure the impact of what they do."
Dr Mathew McDougall, Founder and CEO of Digital Jungle said, "I am pleased that Digital Jungle is able to extend it's range of products and services into Japan but also recognize the importance of having a strong local partner such as Saatchi & Saatchi Fallon to work with. We look forward to the new opportunities that the Japanese market has to offer."
Rubel added: "Digital Jungle brings an exceptional array of analytical tools and skill sets to the table as well as the talent to work hand-in-hand with us to execute ideas. Melding with our media neutral, multi-screen focused approach to integrated marketing communications makes perfect sense. Working with Digital Jungle will give our clients in Japan a distinct advantage."