Bogota - Saatchi & Saatchi today announced that it has established a new agency in Colombia. The move represents an expansion of the global advertising network's operations in the Latin American region.
Esteban Guerrero will lead the new agency as its CEO. A 20-year marketing veteran, Mr. Guerrero most recently served as Global Marketing Manager of Publicar S.A., a multinational holding company belonging to Carvajal S.A., one of the largest publishing and multimedia information companies in the region. He also has extensive experience in start-up operations in multiple markets in Latin America, including the first relationship marketing company in Colombia during his tenure at Carvajal.
Juan Pablo Navas has been named Creative Director Saatchi & Saatchi Colombia. Formerly Chief Creative Officer of DDB Colombia, Mr. Navas has earned numerous international creative honors at Cannes, New York Festival, London International Awards, Clio Awards and Festival Iberoamericano De La Publicidad (FIAP). His outstanding portfolio is highly diverse and includes work for clients such as Toyota and SAB Miller.
"Esteban and Juan Pablo are the ideal business partners for this important expansion in the region," said Saatchi & Saatchi Latin America President Cynthia McFarlane. "Colombia is a strategically important country for our business. Our new agency expands our footprint for existing global clients and opens a vibrant new market with tremendous potential for growth and creativity."
Picture: Esteban Guerrero (left) and Juan Pablo Navas (right) with Saatchi & Saatchi Worldwide CEO, Kevin Roberts