Saatchi & Saatchi Aims to Stop Europe Smoking

Brussels - The consortium of Saatchi & Saatchi Europe, Huntsworth/Grayling, ZenithOptimedia, and ESN has been awarded a contract by the European Commission to organise a communication campaign throughout the 27 Member States. The campaign is aimed at encouraging young adults aged 25-34 to stop smoking.

"This is a great win for our consortium, and we are all looking forward to working with the European Commission on such a valuable and potentially life-saving campaign," commented Marc Michils, CEO of Saatchi & Saatchi Brussels (pictured).

Saatchi & Saatchi Brussels is the lead contractor of the campaign and will be responsible for developing the communication strategy, the creative concept and all advertising activities, as well as managing communication activities and production of communication materials.

Grayling will take charge of content development, media relations, stakeholder relations, public relations, outreach activities, and event partnerships throughout its offices in the 27 Member States. ZenithOptimedia will manage all offline and digital planning & buying across the Member States, whilst ESN will be responsible for the content development, translations, web production, and social media.

The campaign also includes iCoach, a digital health coach that was designed and developed by BrandNewDay. iCoach is an online information portal for smokers who want to quit smoking. The campaign will be pre- and post-tested by GFK Marketing research.

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