Prague - Saatchi & Saatchi has
developed a new sports-educational campaign for its client T-Mobile, which has appeared on Czech screens the week before the start of the Sochi Winter Olympics.
In place of the usual duo
Kotek & Pavlásek, our main hero this time is Ivan Trojan in the role of the
peculiar PE teacher Radim Pikeš. The rest of the teaching staff is played by
Kristýna Boková and Lenka Vychodilová. Jan Antonín Duchoslav also makes an
The entire campaign – consisting of six TV spots, sponsoring, and print and outdoor visuals – will spread sporting thoughts and above all an unmistakable sense of humor. The campaign slogan is “Our class is best.”
The spots were
directed by Dan Růžička and produced by Ad Wood. Tomáš Třeštík of Pink
Productions took care of still photography.