Moscow - Saatchi & Saatchi Moscow has developed a print execution for the
brand Pulpy, the orange drink with the juiciest pulp.
To highlight how juicy Pulpy pulp is, the execution used 4 consecutive
pages of one the most important newspapers in the country – ‘Metro’.
Opening the newspaper the reader discovers a realistic orange juice stain right in the middle of the page. On each consecutive page the stain spreads bigger and bigger until the final page reveals the stain originating from a single piece of Pulpy pulp.
Creative Director: Stuart Robinson
Art director: Theodor Sandu
Copywriter: Konstantin Simonov
Account Director: Nicholas Pawlak
Junior Account Manager: Evgeniya Zakhodyakina