Saatchi & Saatchi Moscow and Pulpy Dribble Over Metro

New campaign demonstrating Pulpy orange drink's juiciness takes over 4 pages of one of Russia's leading newspapers.

Moscow - Saatchi & Saatchi Moscow has developed a print execution for the brand Pulpy, the orange drink with the juiciest pulp.

To highlight how juicy Pulpy pulp is, the execution used 4 consecutive pages of one the most important newspapers in the country – ‘Metro’.

Opening the newspaper the reader discovers a realistic orange juice stain right in the middle of the page. On each consecutive page the stain spreads bigger and bigger until the final page reveals the stain originating from a single piece of Pulpy pulp.


Credits:
Client: Multon
Brand: Pulpy
Creative Director: Stuart Robinson
Art director: Theodor Sandu
Copywriter: Konstantin Simonov
Account Director: Nicholas Pawlak
Junior Account Manager: Evgeniya Zakhodyakina


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