Kuala Lumpur - Sathi Anand has been named Executive
Creative Director at Saatchi & Saatchi Malaysia effectively immediately. He
has overseen the agency’s creative direction over the past four years, developing
innovative campaigns in the Malaysian market for brands like Bank Simpanan
Nasional (BSN), Emirates, Kraft and Cadbury.
“Sathi has produced a very passionate
creative department within our agency, and has been instrumental to the growth
of our current office,” said Paul Roebuck, CEO of Saatchi & Saatchi
Malaysia and Singapore. “He is a leader in the advertising community, nurturing
the growth of our people and contributing to the agency’s culture of success.”
Saatchi & Saatchi Malaysia has been
recognised for its creative work under the leadership of Sathi. Most recently
its ‘You Against Debt’ campaign for BSN was named the Most Innovative Visa
Debit Card Launch at the Visa Malaysia Bank Awards; the first time such an
accolade has been bestowed to a bank. Sathi was also key in securing Saatchi
& Saatchi Malaysia’s win as Agency of Record for all nine Mamee Double
Decker (MMDD) brands this year.
With an advertising career spanning 15
years at agencies such as Young & Rubicam, TBWA and Ogilvy & Mather, Sathi
has worked with brands such as Adidas, Citibank, CIMB Bank, Heineken, OCBC
Bank, Proton, TM and Tourism Malaysia.
“Having Sathi at the creative helm at
Saatchi & Saatchi Malaysia contributes to our Network’s already robust footprint
in the local market through two uniquely distinct agencies - Saatchi &
Saatchi Malaysia and Saatchi & Saatchi Arachnid,” added Roebuck.