Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised version of the video by signing on-screen. The campaign was created by Saatchi & Saatchi Belgium.

Felix De Laet, aka Lost Frequencies, launched his new video ‘What is love’ just a few weeks ago. Starring in the video is a professional basketball player (David), who recently suffered a severe accident resulting in him probably never playing professional basketball again. That is the moment he starts to train heavily to get back on his feet and pursue his dreams to play basketball again.

Saatchi & Saatchi developed an interactive version of the music video in which the viewer can virtually collect money to pay for David’s recovery: by signing on-screen a virtual bank account is opened for David. Friends and family can start donating money, and the autograph additionally pops up in different places in the video, thus personalising it.

Belfius is the first bank in Belgium that offers the possibility to open an bank account from a distance, without any extra paperwork or signatures needed.

Try it out via http://belfius.be/whatislove


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