Badillo Nazca Saatchi & Saatchi Puerto Rico Wins Agency of the Year Again

San Juan - Badillo Nazca Saatchi & Saatchi, Puerto Rico’s leading advertising agency was named Agency of the Year for the second consecutive year at the Cúspide 2007 Awards, sponsored by the Puerto Rico Advertising Agency Association.  The agency raked in a total of 21 awards including 2 Grand Prix, 4 Gold, 7 Silver and 8 Bronze, more than twice the amount won by the distant second, Y&R.  The award ceremony was held April 13 at the Puerto Rico Convention Center.

Both Grand Prix were won by ideas created for Toyota in the TV and Alternative Media categories.  Of the 21 awards, 16 were for ideas developed for Toyota, 1 for Lexus, 1 for P&G’s Ariel, 1 for The Home Depot, 1 for Verizon Wireless and 1 for the San José Church Restoration Committee.  See below for the full list of awards.

Agency of the Year

Grand Prix
TV: Toyota HSD (Hybrid Synergy Drive) “Traffic Lights”
Alternative Media: Toyota Yaris “Door Handle”

Gold
TV: Toyota HSD (Hybrid Synergy Drive) “Traffic Lights”
Alternative Media: Toyota Yaris “Door Handle”
Outdoor/Billboards:  The Home Depot “Crooked”
Print Campaign: Toyota HSD (Hybrid Synergy Drive) “Sky”, "Forest”

Silver
TV Motor Vehicles: Toyota Corolla “Dock”
TV Motor Vehicles: Toyota Scion “Video Games”
TV Detergents: P&G Ariel “Missing”
Print Motor Vehicles: Toyota Camry “Shoes”
Radio Motor Vehicles: Toyota Trucks “Necio”
Radio Motor Vehicles (Campaign): Toyota Corolla “Prank Calls”
Outdoor/Billboards (Institutional): Verizon Wireless “Mucho”  

Bronze
TV Motor Vehicles (Promotions): Toyota Sale Offer “Birth”
Print Motor Vehicles: Toyota FJ Cruiser “Maze”
Print Promotions: Toyota Corolla “Car Wash”
Outdoor/Billboards: Toyota Camry “Headlights”
Radio Motor Vehicles: Toyota Corolla “Tow Truck”
Radio Campaign: Toyota Trucks “Poems for him”
Best Use:  Lexus "Music for Landing" CD
Direct: San José Church Restoration Committee “Puzzle”


Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…

‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…