Badillo Nazca Saatchi & Saatchi Puerto Rico Wins Agency of the Year Again

San Juan - Badillo Nazca Saatchi & Saatchi, Puerto Rico’s leading advertising agency was named Agency of the Year for the second consecutive year at the Cúspide 2007 Awards, sponsored by the Puerto Rico Advertising Agency Association.  The agency raked in a total of 21 awards including 2 Grand Prix, 4 Gold, 7 Silver and 8 Bronze, more than twice the amount won by the distant second, Y&R.  The award ceremony was held April 13 at the Puerto Rico Convention Center.

Both Grand Prix were won by ideas created for Toyota in the TV and Alternative Media categories.  Of the 21 awards, 16 were for ideas developed for Toyota, 1 for Lexus, 1 for P&G’s Ariel, 1 for The Home Depot, 1 for Verizon Wireless and 1 for the San José Church Restoration Committee.  See below for the full list of awards.

Agency of the Year

Grand Prix
TV: Toyota HSD (Hybrid Synergy Drive) “Traffic Lights”
Alternative Media: Toyota Yaris “Door Handle”

TV: Toyota HSD (Hybrid Synergy Drive) “Traffic Lights”
Alternative Media: Toyota Yaris “Door Handle”
Outdoor/Billboards:  The Home Depot “Crooked”
Print Campaign: Toyota HSD (Hybrid Synergy Drive) “Sky”, "Forest”

TV Motor Vehicles: Toyota Corolla “Dock”
TV Motor Vehicles: Toyota Scion “Video Games”
TV Detergents: P&G Ariel “Missing”
Print Motor Vehicles: Toyota Camry “Shoes”
Radio Motor Vehicles: Toyota Trucks “Necio”
Radio Motor Vehicles (Campaign): Toyota Corolla “Prank Calls”
Outdoor/Billboards (Institutional): Verizon Wireless “Mucho”  

TV Motor Vehicles (Promotions): Toyota Sale Offer “Birth”
Print Motor Vehicles: Toyota FJ Cruiser “Maze”
Print Promotions: Toyota Corolla “Car Wash”
Outdoor/Billboards: Toyota Camry “Headlights”
Radio Motor Vehicles: Toyota Corolla “Tow Truck”
Radio Campaign: Toyota Trucks “Poems for him”
Best Use:  Lexus "Music for Landing" CD
Direct: San José Church Restoration Committee “Puzzle”

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