Publicis Groupe Acquires Synergize in South Africa

Leading African digital marketing agency to be integrated into Saatchi & Saatchi South Africa.

Paris - Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize.

Founded in 1999, Synergize is one of only a few Google Analytics accredited agencies in Africa and the Middle East. The agency offers services in SEO, online marketing, web design, CMS development, mobile, PPC/Paid Media, analytics, copywriting and social media. Their portfolio of 100 clients varying in e-commerce, property, finance, retail and travel include those such as, Prime Meridian, a South African car insurance company, Car Magazine, Property 24 and Cash Crusaders, a popular local second-hand e-commerce site.

Synergize is the Search Marketing category winner of the 2012 and 2013 Bookmarks Awards, and a winner of 3 additional 2013 Bookmark awards, the Oscars of digital marketing in South Africa.

The agency will be integrated into Saatchi & Saatchi South Africa, further boosting its integrated communications capabilities in South Africa and across the Saatchi & Saatchi Africa network. Saatchi & Saatchi’s At Play digital arm will be absorbed into the new division, which will be renamed Saatchi & Saatchi Synergize.

Shaune Jordaan, CEO of Synergize, will become CEO of Saatchi & Saatchi Synergize and Chris Corbet, the co-founder of Synergize, will become Chief Operating Officer. The Synergize staff team of 48 will integrate into the Saatchi & Saatchi offices in both Cape Town and Johannesburg to form a team of 154 professionals.

Jordaan declared, “The combination of Saatchi & Saatchi’s creativity and Synergize’s analytical and measurement aspects will deliver results driven campaigns using extensive reporting tools, and will give Saatchi & Saatchi Synergize a strong competitive edge.”

According to Gail Curtis, Saatchi & Saatchi Group CEO, South Africa, “The integration of this Big Data powerhouse into Saatchi & Saatchi South Africa will ensure the new integrated entity is a formidable force on the African continent. Synergize’s in-depth knowledge of search engines and online marketing techniques that will increase the value we can deliver for our clients,” says Curtis.

Justin Billingsley, COO of Saatchi & Saatchi EMEA, says, “Synergize is very good at what it does, namely optimizing the digital channel so that brands can reach their audiences faster, at lower costs and convert these people to purchase.” He continues, “They play very well in the so-called ‘Big Data’ space that is attracting the attention and spend of our clients. When we look at potential partners it is not just about capabilities. What’s amazing about Synergize is not just that they are awesome at what they do, but their culture, under the inspirational leadership of Shaune Jordaan, is a natural fit with ours.”

South Africa is ranked as the eighth fastest growing advertising market in the world between 2013 and 2016, driving the next wave of adspend growth.



Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…