Publicar Chooses 4am Saatchi & Saatchi Guatemala

Agency launches new campaign for Publicar's Páginas Amarillas (Yellow Pages) services.

Guatemala City - 2014 starts on the right foot for 4am Saatchi & Saatchi, with the addition of an important new client, Páginas Amarillas de PUBLICAR. 

"It's a brand that I worked for previously, and today I am glad to work with them again and welcome them to the agency," said Marcelo Alvarez, Regional Account Director.

“Telephone directory services is a very challenging category.  Technological advances have moved it into new areas, while not ignoring the importance it has for those sectors of society with no access to technology, as well as continuing to be the media of excellence for easily finding everything you want,” Alvarez continued.

4am Saatchi & Saatchi has recently launched a mass media campaign in Guatemala, under the concept of "Every day you need something, find it”, and plan to roll it out regionally in coming months.

“This concept was born from the personal need of thousands of Guatemalans to solve their everyday problems in an easy and simple way.  Making ‘Páginas Amarillas’ the solution and the benefit that it is all they are looking for.  We created the campaign with the truths and everyday problems where ‘Páginas Amarillas is the hero,” said Carlos Escobedo, the Creative Director responsible for the project.


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