NZ Army - Get What It Takes

Wellington - The NZ Army Get What It Takes campaign offers a call to arms for future leaders.

The second stage of the campaign, highlighting the leadership and training opportunities offered by NZ Army, was launched this week across integrated platforms; including a 30 second television advert, interactive online experience and print.

"Our challenge was to continue to demonstrate the Army as a place where recruits can achieve extraordinary things, while also showing it as a viable career option for those with the desire to lead and inspire others," says Director of Defence Recruitment, Nigel Philpott.

The story expands online at www.defencecareers.mil.nz with behind-the-scenes footage of NZ Army officers sharing how their careers progressed including the training and support provided by the Army along the way.

"The open and personal views of these soldiers are very powerful. Providing further depth online allows us to connect in a very real way with those considering a career in the NZ Army," says Saatchi & Saatchi Executive Creative Director Antonio Navas.

Livia Esterhazy, GM of Saatchi & Saatchi Wellington says the Get What It Takes platform continues to resonate incredibly well with potential recruits.

See the film at: www.defencecareers.mil.nz


Credits:

Client: New Zealand Defence Force
Brand/Product: NZ Army Recruitment
Client Contacts: Cdr Nigel Philpott, Major Kate Lee, Jessica Nikora
Executive Creative Director: Antonio Navas
Creative team: Mac Macaskill, Dave Sylvester
Senior Account Director Helene Malandain
Senior Account Manager: Claire Dooney
Senior Strategist: Sarah Hodgetts
Agency Producer: Anna Kennedy
Digital Producer: Linda Krug
Digital Designer/Developer: Peter Bardsley
Production Company: Curious
Director: Josh Frizzell
Producer: Andy Mauger


‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…