New Wordsworth Books Campaign from Saatchi & Saatchi SA

Cape Town - Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books.

The poster campaign featured musical greats, Keith Richard, Amy Winehouse and Michael Jackson, which used the art of music to tell their stories.

Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says, "The objective of the campaign was to leave the customer with a strong desire to buy the biography." She adds, "We found the most interesting way for us to do this was to use the art of music to tell their stories."

"We did this by transforming the musical notes on sheet music into the story of each of their lives through visually arresting illustration." Thom continues, "The attention to detail in each piece was paramount and each scene had to be a rewarding experience."

Thom explains that, the styles used in each of the illustrations were chosen specifically to match the genre of music: Keith's rock n roll genre was matched with a Stedman style, the jazz-blues style of Amy was an iconic yesteryear theme and for the King of Pop Michael we used a neon and Pop-art style."

"The final output of the creative showed visually striking pieces of artwork which, ultimately showed some of the greatest muso's life achievements in one ‘sheet of music'," concludes Thom.


Title: Music Biographies
Medium: Posters
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella
Copywriter: Melanie Horenz
Illustrator: Johan Strauss

Saatchi & Saatchi Hungary Create World’s Biggest Interactive Music Box for Budapest Music Institution Müpa


Something unique is happening in Budapest this November: in a World first, members of the public will be invited to interact with a larger than life ambient installation conceived by Saatchi & Saatchi to celebrate the Hungarian capital’s much-loved music institution Müpa Budapest, and launch its Winter 2015 season.  The Müpa Hangjáték (Müpa Melody Wheel) is a giant music box…

Del Campo Saatchi & Saatchi ‘Dads in Briefs’ shortlisted for The Gunn Report 20 Best Commercials of 21st Century


‘Dads in Briefs’ - the award-winning Del Campo Saatchi & Saatchi Brazil spot conceived for BGH air conditioner’s in 2012 - is the only Latin American commercial featured in a shortlist of 30 ads in the running for The Gunn Report’s ‘20 Best Commercials of the 21st Century so far’.  Also in the running are two famous campaigns from Fallon:…