New Wordsworth Books Campaign from Saatchi & Saatchi SA

Cape Town - Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books.

The poster campaign featured musical greats, Keith Richard, Amy Winehouse and Michael Jackson, which used the art of music to tell their stories.

Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says, "The objective of the campaign was to leave the customer with a strong desire to buy the biography." She adds, "We found the most interesting way for us to do this was to use the art of music to tell their stories."

"We did this by transforming the musical notes on sheet music into the story of each of their lives through visually arresting illustration." Thom continues, "The attention to detail in each piece was paramount and each scene had to be a rewarding experience."

Thom explains that, the styles used in each of the illustrations were chosen specifically to match the genre of music: Keith's rock n roll genre was matched with a Stedman style, the jazz-blues style of Amy was an iconic yesteryear theme and for the King of Pop Michael we used a neon and Pop-art style."

"The final output of the creative showed visually striking pieces of artwork which, ultimately showed some of the greatest muso's life achievements in one ‘sheet of music'," concludes Thom.

Credits:

Title: Music Biographies
Medium: Posters
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella
Copywriter: Melanie Horenz
Illustrator: Johan Strauss


‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…