Lifestraw ® Wins World Changing Ideas Award

New York - LifeStraw®, a revolutionary, personal water-purification tool, for use in the developing world, has won the fifth Saatchi & Saatchi Award for World Changing Ideas.  It was announced last night by Her Royal Highness Princess Badiya of Jordan at a high profile presentation ceremony in New York.

The global Award is made biennially by Saatchi & Saatchi, who established the Award to recognise, celebrate and promote ideas that have the potential to change the world. The US $100,000 prize consists of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.

About half of the world's poor suffer from waterborne diseases. Every day, 6,000 people, mostly children, die from drinking dirty water. In addition, the long journey often required to get clean water, robs millions of young women and girls of their dignity, energy and time.

LifeStraw® is a mobile, personal, water-purification tool that turns even the dirtiest water into safe drinking water. It contains a specially developed halogen-based resin that kills 99.9999% of bacteria and 98.7% of viruses that can cause deadly diseases. One LifeStraw® lasts for about a year.

LifeStraw® is highly portable, just 25 cm, (less than 10 inches) long - reducing the need to travel long distances to central water wells. It requires no power or spare parts and can filter up to 700 litres of water - around one year's supply.

For the more than one billion people who lack access to safe drinking water, LifeStraw® could mean the difference between life and death.  It has a particular importance for women, children and people with compromised immune systems, who are especially susceptible to waterborne diseases.

Vestergaard Frandsen, the inventor of LifeStraw®, commented, "We are absolutely delighted to win this important Award, which will help drive awareness and distribution of LifeStraw® to the poorest areas in the world."

Bob Isherwood, Saatchi & Saatchi's Worldwide Creative Director and the convenor of the Award said, "The ten finalists were diverse, extraordinary, and inspiring. The winner of the Award is an absolutely outstanding idea.? The promise of LifeStraw® to bring safe drinking water, for the first time, to more than one billion people on earth is genuinely world changing."

The high-profile panel of judges included Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.

They were briefed by Isherwood to choose the idea they believed had the potential to provide the greatest benefit to the greatest number of people or to a group of people with a particular need.

Judge Peter Gabriel, commented, "LifeStraw® is a wonderful, simple and elegant solution to a problem that kills millions of people, especially kids, every year. I hope it gets out into the world in huge numbers very fast."

At the same ceremony, Edward de Bono presented his Medal for Thinking to innovator Professor Brian Derby, for his radical Printing Skin and Bones concept, saying that he selected this finalist, "Both for the originality of the idea and the practical application."

Ten finalists all exhibited at the Award ceremony:

Acuset IV Controller (New Zealand)
Intravenous Infusion (IV) is the world's most common medical procedure. In the developing world, dangerously inaccurate roller clamps are used. This US$6 reusable IV flow controller is affordable, simple to use, accurate and precise. Relatively untrained operators can achieve an accuracy and precision similar to the US$2,000 alternative used in the developed world. The Acuset IV Flow Controller has the potential to save millions of lives.? www.medicinemondiale.org

Crossbreed Collapsible Wheel (UK)
Has a segmented, hinged rim. It allows a full-size wheel to fold down from a rigid circular shape to a flattened blade-like form in one easy, flowing motion. The tyre remains fully inflated and in place on the rim. Opens up possibilities for bicycles or wheelchairs that could be folded into a package the size and shape of a golf bag and therefore much more easily placed in cars and taxis.?? www.duncfitz.co.uk

LifeStraw®(Switzerland)
A highly portable, personal, water-purification tool that turns even the dirtiest water into safe drinking water by filtering out bacteria and viruses. Provides safe drinking water for one person for a whole year. LifeStraw? is vitally important for women, children and people with compromised immune systems, who are especially susceptible to waterborne diseases. For the more than one billion people who lack access to safe drinking water in the developing world, LifeStraw? could mean the difference between life and death. www.lifestraw.com

One Laptop per Child (USA)
The OLPC laptop features new designs for a more compact, energy-efficient, and ecologically friendly computer, with a new user interface, Sugar, created especially for children. The aim is that every child in the developing world should have one in order to 'learn learning'. The OLPC Foundation hopes to eliminate illiteracy and poverty through education with the OLPC laptop. www.laptop.org

PerspectaRAD: 3-D Display for Cancer Treatment (USA)
Uses special optics and software to project hologram-like floating 3-D images of the patient's anatomy and cancer site from standard CT scans. The "crystal ball" image can be seen from any angle without the need for special eyewear.? This enables the oncology team to prepare a more accurate and effective radiation treatment plan - a critical step in eradicating cancer.? www.actuality-systems.com

Printing Skin and Bones (UK)
Uses inkjet printing technology to fabricate complex tissue scaffolds on which cells can be grown. The later aim is to use inkjet printing to build 3-D structures that contain both the living cells and the scaffold materials. The ability to print skin and bone and, ultimately, whole artificial organs is a possibility. www.manchester.ac.uk/press/newsarchive/title,10639,en.htm

Restoring Sight to the Blind (USA)
A visual prosthesis will help make blindness a treatable condition by bypassing a diseased or damaged eye and sending signals directly to the part of the brain that normally receives input from the healthy retina. The World Health Organisation estimates there are 45 million people who are blind, and 135 million with low vision. This idea will potentially help these millions of people to see once again.
http://pz.med.harvard.edu/restoring-sight-to-the-blind

Speaking Books (South Africa)
Speaking Books have embedded soundtracks in local languages, dealing with life-threatening health issues including AIDS, TB, malaria and mental health. By using an adaptation of the children's book technology - the talking book - South Africa's largest mental health NGO is able to overcome adult illiteracy, enabling patients and care workers to identify illnesses, to know where to go for treatment and how to take their medication to stay alive. www.sadag.co.za

Village Phone (USA)
A 'Business in a Box' that provides telecommunications coverage and business opportunities to poor rural populations in developing countries. Using microfinance loans, grassroots entrepreneurs buy the kit and then rent the use of the phone to their community. So communities are able to contact families and friends, as well as access information about healthcare, market prices, news and danger alerts. www.grameenfoundation.org/what_we_do/technology_programs/village_phone/

Wadsworth Brain-Computer Interface (USA)
The Wadsworth BCI enables totally paralyzed people to communicate and control their environment with brain signals alone. The user wears an electrode cap to detect brain waves that are then translated into outputs such as word-processing, speech, e-mail, environmental control, or movements of robotic devices. The Wadsworth BCI is the only brain-computer interface in the world that gives independent communication to totally paralyzed people for daily home use. www.bciresearch.org/html/saatchi.html


To find out more visit www.saatchi.com/worldchanging

And www.lifestraw.com


Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote

News

With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME (Black, Asian & Minority Ethnic) communities to register to vote in the…

Publicis Communications Names Leadership in Guangzhou

News

Publicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett. In her new role, Chen will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications…

HomeAway® makes history by offering the Eiffel Tower as the ultimate holiday ‘rental’

News

HomeAway, the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the ‘It’s Your Vacation, Why Share It?’ campaign today to celebrate being a UEFA EURO 2016™ national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home to the public, giving a…

Saatchi & Saatchi Agencies in Argentina, Brazil, Israel, Los Angeles, London, Miami, New York, New Zealand & Singapore Awarded at One Show

News

An impressive performance by agencies across the Saatchi & Saatchi network at The One Show in NYC last week saw campaigns for P&G, Toyota, General Mills, ASB Bank, World Health Organisation, Scoot Airlines, Leica Gallery, Nissin Ajinomoto and Andes Beer awarded.  Saatchi & Saatchi Singapore win 2 Gold in PR for Scoot Airlines ‘Inspiring Spirit’ campaign, and ‘Best in Discipline’…

"The Day Shazam Went Deaf" Wins Silver at the One Show

News

BBR Saatchi & Saatchi has been awarded a silver award in the mobile category at The One Show 2016 awards for “The Day Sazam Went Deaf”, a campaign created for the World Health Organisation. BBR Saatchi & Saatchi is the only Israeli agency to have won an award at the show this year. The piece which was already shortlisted at…

Conill Earns Two Bronze Pencils at The One Show

News

Conill had a terrific showing among the advertising elite at the 43rd Annual One Show Awards, taking home two bronze pencils and three Merit awards at the prestigious creative festival held on Wednesday in New York.   The Mas Que Un Auto (More Than a Car) brand loyalty campaign for Toyota was the big winner, earning two bronze Pencils and…

The Musical Massacre: Saatchi & Saatchi Stockholm release macabre new campaign for horror film festival Elmsta 3000

News

In a new film for Saatchi & Saatchi’s long time client Elmsta 3000 horror fest, we meet a bunch of different characters familiar to fans of the horror genre.  Together they sing a song with an uplifting melody, and a menacing undertone.  Yet these are a bunch of blood thirsty Psychopaths, so when the song reaches its denouement, they do…

Saatchi & Saatchi Soars as Scoot ‘Inspiring Spirit’ Named Best in Discipline in Public Relations at The One Show 2016

News

Saatchi & Saatchi Singapore was awarded Best in Discipline in Public Relations at The One Show 2016 for its ‘Inspiring Spirit’ campaign for low-cost airline Scoot, a subsidiary of Singapore Airlines. The win was announced at an awards gala in Gotham Hall, New York. The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their…

Mercedes-Benz and Saatchi & Saatchi Sri Lanka win Silver for MercMyRide with Uber at the ACEF Awards

News

Following the success of MercMyRide, Sri Lanka’s first on-demand luxury ride experience with Mercedes-Benz and Uber, the creative agency behind the idea, Saatchi & Saatchi Sri Lanka was awarded a Silver for its “Successful Use of Technology” in the BTL Category at the Asia-Pacific Customer Engagement Forum & Awards held at The Westin Mumbai Garden City Hotel in India on…

Saatchi & Saatchi Shanghai Win Porsche China Creative and Digital Account

News

11 May, 2016 (Shanghai) - After four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China. According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and…

Australia’s newest optical brand George & Matilda Eyecare announces the appointment of Saatchi & Saatchi

News

Following the unveiling of new optical brand on Friday – George & Matilda Eyecare, the company has announced the appointment of Saatchi & Saatchi as their creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eyecare products to Australian customers by partnering with local, independent optometrists. George & Matilda CEO Chris…

Saatchi & Saatchi Australia is First Past the Post with Ladbrokes

News

Following a competitive pitch, Saatchi & Saatchi has been appointed by Ladbrokes, a global leader in the betting and gaming market and Australia’s most innovative bookmaker. Dean Shannon, CEO of Ladbrokes: “Following a competitive pitch process we’ve appointed Saatchi & Saatchi as our creative agency partner.  At Ladbrokes we continually endeavour to be first to market with new products and…