The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others.
The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.
The Muthoot Pappachan Group, with a reputation that has been shaped over 130 years of high quality practices, total customer satisfaction and steady growth, is a legacy built on values of trust, truth, transparency and tradition and has become one of the top business houses today, particularly in helping the common man fulfill his dreams.
Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India says, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact."
Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group says, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment. Our Group's credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”
To know more about Muthoot Pappachan Group, please visit http://www.muthoot.com.
About Law & Kenneth Saatchi & Saatchi:
Law & Kenneth Saatchi & Saatchi, part of Publicis Groupe - the 3rd largest communications group in the world, is an integrated communications agency headquartered in Mumbai with offices in Delhi & Kolkata. With over 360 employees, L&K Saatchi & Saatchi is a full-service communications agency that specialises in strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning etc. The agency manages an expansive repertoire of clients like Renault, P&G, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, HSBC, Thomas Cook, Idea Cellular, Kalyan Jewellers, Kent, Exide Life Insurance and Tuborg, to name a few. For more information, please visit: http://lksaatchi.com/