Frankfurt - The new CEO of Saatchi & Saatchi Germany has been sharing his thoughts on all things advertising over the past few weeks, with featured interviews in two leading German publications.
Ego-Centred Communication and the Megatrend Mass Customization.
"For me" - that is the basic expectation in the era of "Screenagers". But what effect does this have on Marketing? In his guest article for advertising magazine W&V, Christian warns of an unwilling patronization of the consumers and "digital stalking". In addition to technical understanding the Marketers of the future must have a great deal of empathy.
Moving Away From the Wet Baby Bottom
Interview by Tim Kanning for Frankfurter Allgemeine
Saatchi & Saatchi has always been one of the more glamorous names amongst the Frankfurt advertising agencies. But in recent times, the lustre has somewhat faded. A former Telekom Manager is now planning to change this.