ICRC and Saatchi & Saatchi Switzerland Launch 'Our World. Your Move.'

In 2009, the International Red Cross Red Crescent Movement is commemorating the 150 year anniversary of the battle of Solferino, when the concept of the Red Cross Red Crescent was born.  This year also marks the 90th anniversary of the founding of the International Federation of Red Cross and Red Crescent Societies (IFRC) and the 60th anniversary of the Geneva Conventions.

The ‘Our world. Your move.’ campaign, designed by Saatchi & Saatchi Switzerland, launched on the occasion of these anniversaries.  This is a global call to action centred around a unique web portal, www.ourworld-yourmove.org, which will evolve based on user-generated content.


The creative concept shows the earth as a giant puzzle, and urges people to move pieces of the earth to their proper place, thus making a move to improve humanity.

The site and its accompanying blogs are one of the few truly multi-lingual online platforms, available today in eight languages: Arabic, Chinese, English, French, Korean, Portuguese, Russian and Spanish.  All aspects of the online campaign are aimed at engaging users in a dialogue with the Red Cross Red Crescent.

In addition to this main web portal, the agency developed a set of traffic drivers such as a 60'' viral film now on YouTube, posters, print ads, web banners, electronic boards, which work together with other social networking tools such as Myspace, Twitter and Facebook.

With the bold objective of re-shaping the general public’s relationship with humanitarian organizations, the campaign aims to engage new audiences in the work of the Red Cross Red Crescent by putting individuals at the heart of the message and to make people feel that each and everyone can make a positive difference in the world around them.

As part of this global commitment to reach new audiences, Saatchi & Saatchi and the IFRC have embarked on a global partnership to create local marketing strategies for Red Cross Red Crescent Societies through the ‘Our world. Your move.’ campaign.

Click here to view the viral film: http://www.youtube.com/yourmove09


Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…