Donate a Smile to a Child: An Appeal to the Ape That Exists Inside of You

F/Nazca Saatchi & Saatch's new campaign for NGO Operation Smile reminds us that the act of sharing is what helped us evolve as a species.

São Paulo – The NGO Operação Sorriso (Operation Smile), which has worked in Brazil since 1997, is going through a tough financial period. The organization has already performed more than 5,600 reconstructive surgeries for cleft lip on needy children and now depends exclusively on local contributions. If it cannot get help, it will need to drastically reduce its work, leaving hundreds of people in Brazil without care or hope.

This is why the NGO is launching an appeal to the most primitive side of human beings: the ape that remains at the core of us all. The idea of the campaign Stay Apes is to preserve the essence of solidarity among human beings and, according to Eduardo Lima, Executive Creative Director of F/Nazca Saatchi & Saatchi, "To remind people, especially non-donors, that the act of sharing is what helped us evolve as a species and should never be ignored. 

Click here to see the commercial inspired by a scientific study by Duke University that explored the ancestral nature of empathy - our ability to relate to the feelings of others. In the commercial (and in real life), a monkey decided, in a rational and premeditated manner, to share its food with another completely unknown monkey.

Paulo Mayon Benevides das Neves, President of Operation Smile in Brazil, commented: “There is nothing more genuine and satisfying than the smile of a child. And you don’t need to know the child to feel the power of this expression.  Therefore, I invite everyone to become involved with the stories of smiles that thousands of anonymous donors have given back, and of the smiles which, I hope, many others will give back.” 

To donate and ensure that the NGO continues its work in Brazil visit: www.stayapes.org 




Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote

News

With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME (Black, Asian & Minority Ethnic) communities to register to vote in the…

Publicis Communications Names Leadership in Guangzhou

News

Publicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett. In her new role, Chen will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications…

HomeAway® makes history by offering the Eiffel Tower as the ultimate holiday ‘rental’

News

HomeAway, the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the ‘It’s Your Vacation, Why Share It?’ campaign today to celebrate being a UEFA EURO 2016™ national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home to the public, giving a…

Saatchi & Saatchi Agencies in Argentina, Brazil, Israel, Los Angeles, London, Miami, New York, New Zealand & Singapore Awarded at One Show

News

An impressive performance by agencies across the Saatchi & Saatchi network at The One Show in NYC last week saw campaigns for P&G, Toyota, General Mills, ASB Bank, World Health Organisation, Scoot Airlines, Leica Gallery, Nissin Ajinomoto and Andes Beer awarded.  Saatchi & Saatchi Singapore win 2 Gold in PR for Scoot Airlines ‘Inspiring Spirit’ campaign, and ‘Best in Discipline’…

"The Day Shazam Went Deaf" Wins Silver at the One Show

News

BBR Saatchi & Saatchi has been awarded a silver award in the mobile category at The One Show 2016 awards for “The Day Sazam Went Deaf”, a campaign created for the World Health Organisation. BBR Saatchi & Saatchi is the only Israeli agency to have won an award at the show this year. The piece which was already shortlisted at…

Conill Earns Two Bronze Pencils at The One Show

News

Conill had a terrific showing among the advertising elite at the 43rd Annual One Show Awards, taking home two bronze pencils and three Merit awards at the prestigious creative festival held on Wednesday in New York.   The Mas Que Un Auto (More Than a Car) brand loyalty campaign for Toyota was the big winner, earning two bronze Pencils and…

The Musical Massacre: Saatchi & Saatchi Stockholm release macabre new campaign for horror film festival Elmsta 3000

News

In a new film for Saatchi & Saatchi’s long time client Elmsta 3000 horror fest, we meet a bunch of different characters familiar to fans of the horror genre.  Together they sing a song with an uplifting melody, and a menacing undertone.  Yet these are a bunch of blood thirsty Psychopaths, so when the song reaches its denouement, they do…

Saatchi & Saatchi Soars as Scoot ‘Inspiring Spirit’ Named Best in Discipline in Public Relations at The One Show 2016

News

Saatchi & Saatchi Singapore was awarded Best in Discipline in Public Relations at The One Show 2016 for its ‘Inspiring Spirit’ campaign for low-cost airline Scoot, a subsidiary of Singapore Airlines. The win was announced at an awards gala in Gotham Hall, New York. The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their…

Mercedes-Benz and Saatchi & Saatchi Sri Lanka win Silver for MercMyRide with Uber at the ACEF Awards

News

Following the success of MercMyRide, Sri Lanka’s first on-demand luxury ride experience with Mercedes-Benz and Uber, the creative agency behind the idea, Saatchi & Saatchi Sri Lanka was awarded a Silver for its “Successful Use of Technology” in the BTL Category at the Asia-Pacific Customer Engagement Forum & Awards held at The Westin Mumbai Garden City Hotel in India on…

Saatchi & Saatchi Shanghai Win Porsche China Creative and Digital Account

News

11 May, 2016 (Shanghai) - After four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China. According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and…

Australia’s newest optical brand George & Matilda Eyecare announces the appointment of Saatchi & Saatchi

News

Following the unveiling of new optical brand on Friday – George & Matilda Eyecare, the company has announced the appointment of Saatchi & Saatchi as their creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eyecare products to Australian customers by partnering with local, independent optometrists. George & Matilda CEO Chris…

Saatchi & Saatchi Australia is First Past the Post with Ladbrokes

News

Following a competitive pitch, Saatchi & Saatchi has been appointed by Ladbrokes, a global leader in the betting and gaming market and Australia’s most innovative bookmaker. Dean Shannon, CEO of Ladbrokes: “Following a competitive pitch process we’ve appointed Saatchi & Saatchi as our creative agency partner.  At Ladbrokes we continually endeavour to be first to market with new products and…