Donate a Smile to a Child: An Appeal to the Ape That Exists Inside of You

F/Nazca Saatchi & Saatch's new campaign for NGO Operation Smile reminds us that the act of sharing is what helped us evolve as a species.

São Paulo – The NGO Operação Sorriso (Operation Smile), which has worked in Brazil since 1997, is going through a tough financial period. The organization has already performed more than 5,600 reconstructive surgeries for cleft lip on needy children and now depends exclusively on local contributions. If it cannot get help, it will need to drastically reduce its work, leaving hundreds of people in Brazil without care or hope.

This is why the NGO is launching an appeal to the most primitive side of human beings: the ape that remains at the core of us all. The idea of the campaign Stay Apes is to preserve the essence of solidarity among human beings and, according to Eduardo Lima, Executive Creative Director of F/Nazca Saatchi & Saatchi, "To remind people, especially non-donors, that the act of sharing is what helped us evolve as a species and should never be ignored. 

Click here to see the commercial inspired by a scientific study by Duke University that explored the ancestral nature of empathy - our ability to relate to the feelings of others. In the commercial (and in real life), a monkey decided, in a rational and premeditated manner, to share its food with another completely unknown monkey.

Paulo Mayon Benevides das Neves, President of Operation Smile in Brazil, commented: “There is nothing more genuine and satisfying than the smile of a child. And you don’t need to know the child to feel the power of this expression.  Therefore, I invite everyone to become involved with the stories of smiles that thousands of anonymous donors have given back, and of the smiles which, I hope, many others will give back.” 

To donate and ensure that the NGO continues its work in Brazil visit: www.stayapes.org 




GSK and Saatchi & Saatchi’s Interactive Theraflu Campaign Reveals First Outdoor Ad that can measure your temperature

News

During the peak of flu season in Poland, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the world’s first outdoor ad that can check if you have a fever using a live thermo-scanner camera.    Warsaw is…

Fabio Fernandes, President of Brazil's Agency of the Year, shines the spotlight on Brazilian Creativity

News

Following an outstanding performance at the 2015 Clio Awards, when F/Nazca Saatchi & Saatchi picked up a Grand Prix, 3 Gold, 2 Silver and 2 Bronze Awards, as well as the inaugural Agency of the Year X Country Award for Brazil, Clios.com interviewed F/Nazca Saatchi & Saatchi President and Executive Creative Director Fabio Fernandes.  As Clios shine the spotlight on…

Elite Turkish Coffee ‘Saves The Wedding Proposal’

News

Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait…

All Blacks take the court with Venus Williams and Caroline Wozniacki - as their ball boys

News

The All Blacks have proven they’re world class when it comes to their ball-handling skills, so who better to assist tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic than Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea.  On the back of their success in 2015, the All Blacks were eager to…