Del Campo Saatchi & Saatchi Presents First Campaign for Sprite Zero

Buenos Aires - No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship.  It's as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract.

But what happens when one of you starts looking around elsewhere?  You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship.  We call these people "SUBSTITUTES", the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero.  

The campaign will be launched in Argentina in mid-May 2011, and then in Chile, Peru, Bolivia, Paraguay and Uruguay.  http://www.youtube.com/watch?v=ap3yvBZlMMY
 

Credits; 

Client:  Coca - Cola

Product: Sprite Zero

Title: "Substitutes"

Creative Agency: Del Campo Nazca Saatchi & Saatchi.

Executive Creative Director: Maxi Itzkoff  / Mariano Serkin

Creative Director : Joaquin Espagnol / Miguel Usandivaras

Copywriter: Matias Eusebi

Art Director: Ammiel Fazzari

Agency producer: Adrian Aspani / Ezequiel Ortiz

Account team: Ana Bogni / Magdalena Kelly / Josefina Tuzinkevisz

Production Company: Nunchaku Cine

Director: Nicolas Kasakoff

Executive producer: Claudio Pastorino - Juan Manuel Menvielle

Postproduction Company: Wolf vfx

Sound designer: No Problem Sonido

Soundtrack: Animal Music

Advertiser's Production: La Verde Pro - Eduardo.Aparicio / Martín Granados 

Advertiser's supervisor: Luis Gerardin, Stephan Czypionka, David Nowland, Marina Saroka & María Julia Verra.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…