Del Campo Saatchi & Saatchi Presents First Campaign for Sprite Zero

Buenos Aires - No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship.  It's as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract.

But what happens when one of you starts looking around elsewhere?  You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship.  We call these people "SUBSTITUTES", the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero.  

The campaign will be launched in Argentina in mid-May 2011, and then in Chile, Peru, Bolivia, Paraguay and Uruguay.  http://www.youtube.com/watch?v=ap3yvBZlMMY
 

Credits; 

Client:  Coca - Cola

Product: Sprite Zero

Title: "Substitutes"

Creative Agency: Del Campo Nazca Saatchi & Saatchi.

Executive Creative Director: Maxi Itzkoff  / Mariano Serkin

Creative Director : Joaquin Espagnol / Miguel Usandivaras

Copywriter: Matias Eusebi

Art Director: Ammiel Fazzari

Agency producer: Adrian Aspani / Ezequiel Ortiz

Account team: Ana Bogni / Magdalena Kelly / Josefina Tuzinkevisz

Production Company: Nunchaku Cine

Director: Nicolas Kasakoff

Executive producer: Claudio Pastorino - Juan Manuel Menvielle

Postproduction Company: Wolf vfx

Sound designer: No Problem Sonido

Soundtrack: Animal Music

Advertiser's Production: La Verde Pro - Eduardo.Aparicio / Martín Granados 

Advertiser's supervisor: Luis Gerardin, Stephan Czypionka, David Nowland, Marina Saroka & María Julia Verra.


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