Buenos Aires - VH1’s main target is the
young people of this world, so it seemed appropriate to take on a social issue
that deeply affects them.
The idea of the campaign
is to raise awareness about bullying, speaking directly to those “cool” kids
who watch the channel. In order to reach them, we knew we had to do something
really original that corresponded to the personality and idiosyncrasy of the
brand and, more importantly, spoke a language that young people could relate
The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.