Dear Future Mom...

CoorDown and Saatchi & Saatchi collaborate again for World Down Syndrome Day.

Milan - For the third year in a row, Saatchi & Saatchi Italy has developed a campaign for CoorDown on the occasion of the World Down Syndrome Day, which will be celebrated on March 21st.

The chosen theme for World Down Syndrome Day this year is the right to happiness and well-being of people with Down syndrome. The goal is to promote a culture of diversity and true integration into society, especially in the worlds of school and work. 

This year's campaign was inspired by an email that a pregnant mother, expecting a child with Down syndrome, has recently sent to CoorDown. 

The email is just one of many that the association receives periodically, but the appeal in this case is particularly touching: "What kind of life will my child have?" 

In order to respond to this expectant Mother, and at the same time to many other Mum's, Saatchi & Saatchi filmed 15 people with Down syndrome, from all over Europe. 

The people, through the CoorDown YouTube channel, will explain that her son's life will be happy, just like theirs: that he will be able to learn how to write; he'll be able to travel; he can earn a salary and take her out to dinner; and when he is older he will be able to live alone. Sometimes it will be very difficult, almost impossible, but isn't that the case for all Mothers? 

This year, CoorDown Onlus - coordinator of the Italian National Association of people with Down syndrome - is the leader of an international project which includes ten associations from nine different countries: Italy, France, Spain, Croatia, Germany, England, Russia, United States and New Zealand. 

The official hashtag for the Dear Future Mom campaign is #DearFutureMom

The link to the movie http://www.youtube.com/watch?v=Ju-q4OnBtNU 

The project Dear Future Mom reunites CoorDown and Saatchi & Saatchi again after two highly successful projects that have earned the agency 11 Lions at the last two Cannes International Festival of Creativity and a Grand Prix at ADCE: the first one in 2012 (Integration Day) and the second one in 2013 (#DammiPiùVoce).



GSK and Saatchi & Saatchi’s Interactive Theraflu Campaign Reveals First Outdoor Ad that can measure your temperature

News

During the peak of flu season in Poland, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the world’s first outdoor ad that can check if you have a fever using a live thermo-scanner camera.    Warsaw is…

Fabio Fernandes, President of Brazil's Agency of the Year, shines the spotlight on Brazilian Creativity

News

Following an outstanding performance at the 2015 Clio Awards, when F/Nazca Saatchi & Saatchi picked up a Grand Prix, 3 Gold, 2 Silver and 2 Bronze Awards, as well as the inaugural Agency of the Year X Country Award for Brazil, Clios.com interviewed F/Nazca Saatchi & Saatchi President and Executive Creative Director Fabio Fernandes.  As Clios shine the spotlight on…

Elite Turkish Coffee ‘Saves The Wedding Proposal’

News

Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait…

All Blacks take the court with Venus Williams and Caroline Wozniacki - as their ball boys

News

The All Blacks have proven they’re world class when it comes to their ball-handling skills, so who better to assist tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic than Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea.  On the back of their success in 2015, the All Blacks were eager to…