Miami - Conill had a remarkable showing at the 10th Annual Advertising Age Hispanic Creative Awards, winning Best of Show and distinguishing itself as the most-awarded agency of the competition. The ceremony took place on Friday, September 12 during the Association of Hispanic Advertising Agencies (AHAA) 2008 Creative and Account Planning conference in Los Angeles, CA.
Conill, part of the Saatchi & Saatchi Worldwide Network,earned Best of Show for its groundbreaking non-traditional campaign for the launch of the 2008 Toyota Corolla - an effort which earned a Media Lion at this year's Cannes International Advertising Festival. Overall, the agency took home seven creative awards for its Toyota, T-Mobile and Procter and Gamble clients.
"Receiving this recognition from the industry among such a crowded field of terrific work is very gratifying," said Conill Chief Creative Officer Pablo Buffagni. "It is very important to me that these awards represent work for our three largest clients. It shows the passion and commitment of people throughout our shop."
Mr. Buffagni was also named "Creative Director of the Year" at the conference by HispanicAd.com, an industry news and information website. It was the second time he has earned the distinction, which is decided via open balloting among industry professionals.
"It's exciting that so much of our non-traditional work was appreciated, as it's our biggest growth area and focus for the future," said Conill Managing Director Carlos Martinez. "Pablo's individual recognition at the conference was well-deserved. In addition to being one of the industry's premier creative talents, he is also an inspirational leader for our people."
Conill's integrated campaign for Toyota's Tundra also won a Bronze HispanicAd.com Account Planning Excelencia (HAPE) award, which recognizes planning work achieving excellence in strategic thinking that has a significant impact on the development of great creative solutions. Another integrated effort for T-Mobile received an honorable mention.
All of Conill's award-winning work may be seen at www.conill-ideas.com/winning.html
Advertising Age Hispanic Creative Awards Best of Show Toyota Motor Sales' Corolla "Is That the Lineman?"
Gold Winner: Interactive, Online Ad T-Mobile's Sidekick "Karate"
Gold Winner: Non-Traditional/Guerilla Marketing Toyota Motor Sales' Corolla "Is That the Lineman?"
Silver Winner: Non-Traditional Toyota Motor Sales' Tundra "Plataforma Giratoria" ("Turntable Display")
Silver Winner: Integrated Toyota Motor Sales' Tundra "Tundrazo Tour" campaign
Silver Winner: Newspaper Procter & Gamble's Tide "Manchon" campaign
Procter & Gamble's Tide "Angelitos" campaign
Bronze Winner: Out of Home Procter & Gamble's Tide "Angelitos" campaign
Toyota Tundra "Tundrazo" campaign
Creative Director of the Year
Pablo Buffagni, Chief Creative Officer