Carlos Anuncibay Named ECD at Saatchi & Saatchi Sri Lanka

Iconic Silk Cut campaign creative named Executive Creative Director of our Colombo office.

Colombo - Saatchi & Saatchi Sri Lanka has appointed the globally-acclaimed Carlos Anuncibay as its new Executive Creative Director. Born in Spain, Anuncibay brings a wealth of experience to the agency having worked at Saatchi & Saatchi London and then Spain for almost 9 years. He has also served as both President of the Advertising Press Awards Jury in Spain and President of the Outdoor Advertising Awards in Ireland.

“We are extremely fortunate to have Carlos on our team,” said Dushantha Ahangama, CEO, Saatchi & Saatchi Sri Lanka. “His professional expertise and creative reputation will prove to be a fantastic opportunity to drive great work that put Sri Lankan brands on a global stage.”

Over the years, Anuncibay has worked on campaigns which have made history. Many of which have been recognised by world-renowned advertising bodies including the Cannes International Festival of Creativity, D&AD, CLIOs, and Effies to name a few.  Perhaps his most famous piece of work was the “Silk Cut” campaign – one of the UK’s most illustrious and long-running campaigns that earned him four Cannes Lions (one Gold and three Silver) amongst many other awards.

Anuncibay was also the creative brains behind many memorable British Airways campaigns, including work on the Concorde and the launch of BA as one of the founding members of the Oneworld airline alliance. The “World Offers” campaign in particular is considered an advertising classic, having run internationally for many years and generating enormous ticket sales for British Airways in response to the downturn in air travel at the end of the 90s.

“I am delighted to be a part of the enthusiastic and passionate culture here at Saatchi & Saatchi in Sri Lanka” said Anuncibay. “The agency is young, vibrant and constantly challenging the norms of the local media landscape. We are in the business of creativity and that means engaging brands and consumers in an ever-changing world. With the strength of the global Saatchi & Saatchi network, I believe we are in a position where great ideas can travel, connecting with consumers locally while making an impact globally.”


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