BMG Foundation and Saatchi & Saatchi Launch ‘Our Water, Our Life’ Initiative

Riyadh - In an effort to give back to a thirsty world, BMG Foundation is partnering with advertising leader Saatchi & Saatchi to launch ‘Our Water, Our Life' charitable water preservation initiative. The initiative is unique in the way it reaches out to a diverse demographic in the Arab world, raising awareness online about water scarcity in our region through an interactive website and social media tools.

‘Our Water, Our Life' initiative aims to encourage sustainable water consumption among Arab households and to empower Arab youth to raise awareness in their communities as well. The new website was designed with three purposes in mind: raising awareness, empowering and giving back.

The website which can be visited at ( presents shocking numbers and interactive information regarding water scarcity in the Arab world as well as advocating simple ways to save water. The website is also the platform for a university competition where Arab university students in Saudi and other Gulf states can submit innovative ideas for effective water awareness campaigns in their communities and compete for funding. Two spectacular events - more information available on the website - will be held to raise funds for the winning campaign in the competition.

"We are pleased to partner with Saatchi & Saatchi for our water conservation initiative ‘Our Water, Our Life'," said Mr. Basil Al Ghalayini, Chairman, BMG Foundation. "As our media partner, Saatchi & Saatchi Agency is playing a major role -- especially on the online digital media front -- in helping BMG Foundation raise much needed awareness about vanishing water supplies in the Arab world among the new generation.

Over the past 15 years, we have carried out many charitable programs at BMG Foundation mostly aimed at cultural enhancement. However, since last year, we have also tapped into environmental awareness and sustainability in the region with ‘Our Water, Our Life' initiative which addresses the crucial issue of water preservation," Mr Al Ghalayini added.

"Saatchi & Saatchi takes pride in supporting a good cause like BMG Foundation's ‘Our Water, Our Life' initiative. Water preservation is a major challenge in our times and we needed an effective approach that will get the youth interested and active," said Mr. Mazen Mehio, Managing Director, Saatchi & Saatchi.

CPC Holding is another strategic partner that helped launch this initiative. "We at CPC Holding are keen on supporting sustainability and environmental causes in the region. We see great value in ‘Our Water, Our Life' initiative to promote a change in the way we consume water," commented Mr. Dr. Faysal Alaquil, CPC Spokesman and Director of Business Development.

It is because of the BMG Foundation's sponsors and their invaluable support and commitment that the CSR events are running throughout the years.  Sponsors include: CPC Holding, Zedan Group, Saatchi & Saatchi, Vicomte A., Between The Lines, BMG Financial Group, Akar One, Al Joman for Environmental Care, Arab News, and Crystal Arc.

The launching event was held at the BMG Foundation premises located on King Abdulla Road, Riyadh, on Monday April 25th.

Photo:  Basil Al Ghalayini, Chairman BMG Foundation, and Mazen Mehio, MD Saatchi & Saatchi

Call for Entries: Saatchi & Saatchi New Creators Showcase


Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer


Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…