ASB Press Release
ASB today announced it has appointed Saatchi & Saatchi as its advertising agency, effective 1 July 2012.
Roger Beaumont, ASB's Executive General Manager, Marketing & Online confirmed that the Bank had opted for a change of direction with a new agency after two years with incumbent Droga5.
"ASB has grown significantly in terms of market share and size and we are very excited to be entering a new direction in the evolution of our brand. We feel that Saatchi & Saatchi strongly delivers the right mix of scale, creativity, strategic insights and leadership that will help us achieve our ambitious goals."
Nicky Bell, CEO of Saatchi & Saatchi New Zealand commented: "Naturally we are thrilled with the news. ASB is an incredibly strong and innovative brand. We can't wait to get started with their team. And this is a tremendous validation for the whole team who have worked hard over the last couple of years to get us back to the true spirit of the Saatchi & Saatchi brand."
Mr Beaumont acknowledged the hard work, commitment and dedication of Droga5. "Our current campaign 'Experience ASB' has been a particular highlight of the positive relationship we've enjoyed and the team at Droga5 have been very effective in delivering this to market."
Released by Christian May, ASB Corporate Communications