MIAMI, June 2, 2015 – Conill continued its creative hot streak by winning four awards, including three gold, at the 30th annual Latin American Festival of Advertising Communication (El Sol) held May 28-30 in Bilbao, Spain.
The Mas Que un Auto (More Than a Car) consumer program for Toyota earned gold honors in the Digital, Social Media and Loyalty categories. The program, which empowers consumers to express their individuality and loyalty by creating a custom nameplate for their beloved Toyota, was recently featured in Advertising Age and Creativity Online. It also earned three awards and was named the 3rd Best Idea of the Year at the 2015 USH Idea awards, held last month in Miami, FL.
The Smile print campaign for Procter & Gamble’s Crest won a silver award in the health and beauty category. Each of the clever ads show two versions of the same message, one with and the other without a smile emoticon. The addition of the emoticon changes the entire context of the message, going from something negative to something great.
”We are very pleased that our work has resonated with consumers in the marketplace, while also being recognized by our industry peers,” said Conill Chief Creative Officer Javier Campopiano. ”Our teams have been incredibly committed to raising the creative bar across our entire brand portfolio. This hard work has paid big dividends for us in 2015. My compliments and thanks go out to everyone at our shop.”
Founded in 1986, El Sol celebrates Latin American creativity on an international scale, honoring work in a variety of categories and media. 239 agencies participated in this year’s festival, with a total of 2,303 campaign entries.
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