Torrance, CA - Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi Los Angeles have launched a new marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family…
Prague - Saatchi & Saatchi Prague's ‘Golden Zone Visa' campaign, which ran throughout November and December 2010, gave participants the opportunity to win hundreds great prizes by entering The Golden Zone.To win one of the prizes Visa card users had to register payments they had made during the contest period. If their registrations were among the first seven registered transactions…
Dubai - Saatchi & Saatchi Middle East has continued its successful streak of wins in the Future Energy sector by winning the ATL, BTL, Digital, Media and PR assignment for the Dubai Global Energy Forum. The forum, which will take place in April this year, will be hosted by Dubai's Supreme Energy Council, and chaired by his Highness Sheikh Ahmed…
Tokyo - The Reebok viral campaign for the Taikan line of performance wear is an excellent example of how to do a viral campaign right. The KPI results speak for themselves." So says Zach Taub, Reebok's Brand Director. The video is a parody based on a very well known exercise show in Japan.The campaign ran from April 1 to mid-May…
Buenos Aires - BGH launches its new line of air conditioners with 5 stages of filtered air. This means, the ones that release the purest air. For the launch, we decided to help those who need pure air most: big nosed people. That's why, if you're big nosed, BGH gives you a 25% discount.But being big nosed or not is…
Los Angeles - Based on the premise that every Toyota owner has an anecdote about why they love their car, Mike McKay, Executive Creative Director of Saatchi & Saatchi Los Angeles, led the team which came up with ‘Auto-Biography', a Facebook community where Toyota drivers can share their stories.In an effort to connect with Toyota owners, ‘Auto-Biography' enables people to…
Los Angeles - Family and football are two of the focal points of Latino families, and the ritual of the Sunday soccer game is the inspiration for a new campaign conceived by Conill for T-Mobile. For the past four years, soccer has served T-Mobile as a passion point for building affinity among Latinos. To this audience, football (soccer) is more…
New York - Saatchi & Saatchi announces the appointment of Dina Howell as CEO Worldwide of Saatchi & Saatchi X, a global agency leader in shopper marketing. Howell has retired as Vice President, Global Media and Brand Operations at Procter & Gamble. She succeeds founder and WW CEO Andy Murray, who is moving to the role of Founder and Chairman."I'm…
Dubai - Saatchi and Saatchi X has hired its first planning director for the Middle East and North African region. Olga Kudryashova, who joined the shopper marketing agency from MCN, will be responsible for understanding shoppers' behaviour and developing market insights that will help inspire the creative process.Kudryashova will begin working closely with the global psychology department at Saatchi and…
Los Angeles - A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign from Conill that expresses the magic of a Toyota Yaris through the narrative of young Latinos: "A quien se le ocurrio esto?" (Who thought of this?).Nuevo Latinos participate in everything they do with a drop of Latino spirit. They…
Cape Town - Saatchi & Saatchi Cape Town has been appointed by the Pioneer Foods-owned Nulaid brand. The agency, which won the business in a three-way agency pitch, will be responsible for the above and below-the-line, shopper marketing, digital and packaging.Nulaid has the bold vision of being recognised as THE national supplier of quality shell eggs and liquid egg products…
São Paulo - The seventh edition of F/Radar, the survey about the Internet in Brazil carried out every six months by F/Nazca Saatchi & Saatchi, has quantified the number of Brazilians that access the Internet, considering the locations and periods of access, navigation, online shopping, convergence of medias and news consumption, as well as exploring for the first time the…
Cape Town - 200,000 children worldwide are born with facial deformities like cleft palates and lips. Saatchi & Saatchi Cape Town has documented the story of just one of these children and how 90 minutes changed their life forever.The agency has created an emotive short 8-minute documentary, which tells the humble and heartfelt story of four-year old Brandan Aries who…
London - Saatchi & Saatchi has been honoured alongside Toyota with a prestigious Green Award for their ‘Glass of Water' iPhone application campaign. The award for ‘Best Green Mixed Media' (Integrated) was announced at a gala ceremony at the Natural History Museum in London last night.Also shortlisted for Best Green Advertising Award (Print & Outdoor) and Best Green Use of…