"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

'VERSUS the World'

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Samsonite products are a force to be reckoned with. To showcase just how robust their luggage is, Samsonite have put their designs to the test in a series of tongue-in-cheek online videos.

'Gracie'

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Notice anything familiar about this family? Cheerio’s have brought back the mother, father and daughter from last year’s ‘Just Checking’ campaign with some exciting news.

'Skol Design'

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Ever wondered what to do with your empty beer bottles? Skol’s new aluminium bottles come packaged with some innovative ideas.

'Trace Your Road'

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'Trace Your Road' stars the new Lexus IS Hybrid in the world's first real-time and real-life videogame. The idea pits Formula 1's Jarno Trulli against a series of improvised racetracks, each one designed on a touch tablet by ten lucky contest winners

'Power of the All Blacks'

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Given common synergies such as power and endurance, Duracell has joined forces with the sporting icons to encourage Kiwis everywhere to trust their power, just like the All Blacks.

‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

'Soul'

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This stylish monochrome third person German narration, pays homage to Leica’s birthplace, from the POV of a camera.