Our Team Leaders

Lou Dela Pena, Chief Executive Officer

With almost two decades of experience in brand leadership, Lou has worked with global and iconic brands such as Singapore Airlines, Apple, Coca-Cola, HSBC, Standard Chartered Bank, Visa, Lexus, Audi and Procter & Gamble.

She started her career as a client – working for the Shangri-La Group and then setting up her own marketing services agency in Manila before becoming a Managing Director at 28, leading a team of 40 in Bates 141 Philippines. Soon after, she was tasked to lead the Nokia Asia Pacific Account for Bates Singapore, across 16 markets in its heyday – around early 2000.

A budding entrepreneur at heart, she soon moved to become head of New Business for TBWA\ Singapore where she led the historic win of the Singapore Airlines Account in 2007, beating 30 other agencies. Rising through the ranks, Lou became General Manager in 2010 where she worked on a diverse range of clients, from Mondel─ôz International to Corona, to the Economic Development Board of Singapore.

In 2014, Lou became CEO of Publicis Singapore, an integrated full-service agency with a current strength of over 100 people. With the creation of Publicis Communications by Publicis Worldwide in 2016, she was tasked to also lead Saatchi & Saatchi Singapore.

Today, Lou continues to drive excellence by continually strengthening the group’s diverse service offering, as well as through her passionate commitment to helping clients with their marketing transformation in a rapidly changing environment.