'More Than A Car'

The Context:
Toyota was celebrating 10 consecutive years as the Hispanics' most beloved brand in the US.

The Insight:
For Hispanics, their Toyotas are almost part of the family; therefore, they name them.

The Idea:
By simply logging in to the campaign website and uploading a pic with the story behind the name, people could get a beautiful, shiny badge with the name of their car.

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the