How do you promote a microwave when its functional features are exactly the same as the model from the previous year? By adding an element of sensuality - fill kitchens with music by eliminating the unbearable beeping noise synonymous with microwaves. The cooking abilities of BGH Quick Chef didn’t change, but six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: a microwave equipped with speakers and a USB port, so that each person can upload the song they want. In just one week, the limited edition BGH Quick Chef Music microwaves were sold out. The product was received with so much positivity that the musical model saw regular production and was retailed in 2012.