'Summer Hater'

There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought… But this is nothing compared to what the protagonist of this ad feels. This hilarious black comedy ad features a ‘Summer Hater’ – a man infuriated by undignified summer sweat. As he peers out at reddened passers-by and sunbathers, he begins to imagine their sunscreen as combustible gasoline. The interminable old grouch is, however, kept indoors and away from the general public thanks to a BGH air conditioner.

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.