'Dads in Briefs'

Summer arrives and along with the heat comes every family's worst nightmare: men stripped of everything - clothes, their trousers and ...even their own pride. They are ‘Dads in Briefs’. The three humourous commercials in this campaign show dads shamelessly walking about the house, in their underwear. The solution to this problem? Install a BGH air conditioner, so they get dressed….

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.