Wall’s have launched an integrated campaign to promote the Wall’s ultimate breakfast sausage by creating its own exclusive range of onesies – or Wall’sies - specially designed to look like normal clothes.

The campaign, “Weekend breakfast. We’re all over it.”, promotes the new recipe Wall’s sausage, which is perfect for a weekend fry-up.

Because a Wall’sie looks just like your everyday outfit, it’s the ideal ensemble to take you from bed to the local shop to pick up a pack - without anyone knowing you’ve just woken up.