Celebrating Toyota's return to its sports car heritage, the GT86 launch ad dramatises the story of a CGi man who has become tired of living in a superficial, artificial world.

Set in a computer game-style city, one of ‘pixels, pretence and driver assist’, the hero turns to the underworld in his search to feel alive and finds the Toyota GT86, which he uses to break free of his dissatisfying, inauthentic existence and escape into the real world.