Highlighting the positive emotions felt when navigating the streets of Europe in a Hybrid, the first film in Toyota’s ‘Fall in love with driving’ campaign shows drivers in Rome, one of Europe’s most congested cities, participating in an experiment by driving the routes they normally drive in both Hybrid and non-Hybrid vehicles. The drivers’ emotions are then analysed to determine how stressed or happy they really are after driving a petrol or diesel and a Hybrid car, demonstrating that stresses are reduced when driving a Hybrid.