Toyota’s ‘Go Fun Yourself’ campaign for the new generation AYGO, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.

Comprising a series of prankster style videos and social media from each market aimed to reach out to a younger audience, the campaign intends to emphasise AYGO’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.