OBV: All For Nothing

Operation Black Vote (OBV) has released a hard-hitting awareness campaign, as part of an urgent appeal to encourage underrepresented communities to register to vote.

In the UK, the 6th May sees the first major vote since George Floyd’s murder nearly one year ago. However, ethnic minorities still show worryingly low levels of registration compared to the national average. BAME non voter registration is at 24%, compared to 6% in white communities.

If people aren’t registered by Monday 19^th April, they will not be able to vote.

The campaign focuses on the importance of registering to vote and delivers a stark message. By not exercising a power to vote, the 200,000 people that attended mass rallies, the 135 arrests, and the on-going campaign to tackle racial injustice, can be seen as ‘all for nothing’.

Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change.

Saatchi & Saatchi client BT will be supporting the campaign and running the 60 second film across its BT Sport channels. Saatchi & Saatchi is also building conversations and awareness through Clubhouse, and across various podcasts.

Lord Woolley said : “Voting absolutely makes a difference. Look no further than what occurred last November in the US. The voters voted for an end to racial division, and for racial equality for all communities. We’ve seen people here protest for change. The most radical political act you can do, is to register to vote, use your voice, and vote.”

OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion.