HSBC Premier supports life’s unpredictability in latest campaign 

HSBC Premier's new campaign aims to encourage people to plan for their future. Comprising two films that follow the lives of ‘Audrey’ and ‘Chung’ as the films unfold, so do their respective lives but not quite in the way that they had originally planned as young children.

They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality.

The campaign will run in key markets including Hong Kong, the UK and UAE and is designed to attract customers to Premier and increase assets under management.