Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction voices Direct Line’s new YouTube preroll ad in which he asks in the first 5 seconds; “will you choose to skip the ad or choose the skipping ad”?

Promoting Direct Line’s Home Plus Insurance product, ‘Skipping’ shows Winston Wolf’s associate Billy jumping a rope held by two heavies as they throw what appears to be his laptop at his feet. 

Winston Wolf points out that Direct Line Home Plus Insurance gives you (and also Billy) a couple more choices – a cash payment transferred directly to your account or a replacement item should your laptop get damaged.