Guillermo Vega joined Saatchi & Saatchi London in October 2018 as Chief Creative Officer.

Across his career, Guillermo has a track record of growing agencies in established markets while delivering award-winning and successful creative work. He has worked across disciplines and channels for world leading brands including Nike, Coca-Cola, Levi’s, Samsung and Old Spice.

Most recently, he set up and established 72andSunny New York, the network’s third and fastest-growing office, working across clients such as Samsung and Smirnoff.

Before that, Guillermo was one of three founders of Wieden & Kennedy São Paolo, where he spent three and a half years as Executive Creative Director, growing the agency from 3 employees to more than 100 by winning clients including Nike, Coca-Cola and Heineken.

He has also worked at Y&R as regional creative director, overseeing Latin America from the network’s HQ in New York.