Surreal new BGH smartphone spot from Del Campo Saatchi & Saatchi Buenos Aires

News

To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself.  They are anxious, waiting for that moment when the red “play” bar catches up…