Every year, for the past few decades, Saatchi & Saatchi has presented The New Directors Showcase in Cannes. The Showcase celebrated the new directing talent emerging in the industry and gave them a platform to be seen and discovered. The event highlighted the everchanging craft of filmmaking and storytelling showing that there is always a new way to twist and stretch the craft. Over the years, the showcase became a stage where director’s careers were launched and many superstars emerged.
Saatchi & Saatchi have been curating this Showcase for 29 years now, and this year we have decided to rename it from New Directors Showcase to New Creators Showcase. The showcase at its heart is about Storytelling, and by changing from Directors to Creators, it reflects the craft required to design every story on every platform.