Visitor magnet: Pepperl+Fuchs attracted attention with its booth concept at the Hannover Trade Fair

Saatchi & Saatchi Pro once again highlighted the complex sensor innovations by Pepperl+Fuchs at the largest B2B trade fair in the world.

The sensor manufacturer Pepperl+Fuchs from Mannheim, Germany, presented its innovative products at the leading international industry trade fair in Hannover – supported by the B2B communication experts Saatchi & Saatchi Pro.  

Saatchi & Saatchi Pro developed an impressive concept for the Pepperl+Fuchs trade fair booth, which practically “pulled” visitors into the booth: the “Sensorik 4.0-Arena”. This arena consisted of a V-shaped arrangement of six communication pillars with interactive exhibits that visually framed the booth. The highlight: 15 LED monitors embedded in the pillars depicted the constantly animated key visual of the trade show presence. This resulted in a “media band” spanned across all monitors, which created an irresistible appeal for visitors from afar. Together with the integrated exhibit touchscreens, which were also developed by Saatchi & Saatchi Pro, this established an ideal framework for consultations. 

Saatchi & Saatchi Pro has been working with Pepperl+Fuchs for two years – and as the lead agency for one and a half years. During this time, the agency has developed numerous concepts and measures to bring the client’s highly complex and often internally fitted sensor and automation technologies to life. The B2B experts recently won the IF DESIGN AWARD in the category “Interior Architecture – Installations” as well as the silver Annual Multimedia Award in the category “Terminal/Installation/Event” for the “transparent machine” exhibit developed for the SPS IPC Drives 2013 and the Hannover Trade Fair 2014.

For more information about projects and installations for the client Pepperl+Fuchs, please take a look here:

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