Philippines - Philippine
telecommunications company PLDT teamed up with Ace Saatchi & Saatchi to
create a TVC honoring teachers this October, National Teachers Month.
Launched on October
18th, the ad inspires gratitude towards teachers, cleverly demonstrating how
important they are in helping students grow to become successful adults. Over
100 actual teachers were part of the cast.
The TVC was made
for PLDT’s Corporate Social Responsibility arm, Gabay Guro, which roughly
translates to “Guide the Teachers”. The program does this through various
means: by providing schools with computers and broadband connections, granting
scholarships to Education students, conducting regular training sessions for
teachers, offering livelihood and housing, and paying tribute through an annual
Gabay Guro Grand Gathering event.
Read more about Gabay Guro: gabayguro.com